Expert programme
Cross-border experts
Specialists in logistics, customs, payments, marketplaces and customer service who share their knowledge with our readers.
44 experts
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Customs & DutiesLast mileReturnsSupply chainTaxationVAT declaration
Biography
Guy is a Director at UKP Worldwide, a specialist customs clearance and eCommerce logistics provider helping retailers, marketplaces, postal operators, and logistics companies navigate the complexities of international trade.
With more than 25 years of experience in the cross-border eCommerce, postal, and logistics sectors, Guy has developed extensive expertise in customs clearance, international parcel movements, returns management, and duty reclaim. Working closely with retailers and logistics providers, he helps businesses overcome cross-border challenges, improve operational efficiency, and deliver better customer experiences across global markets.
As part of the leadership team at UKP Worldwide, Guy has been instrumental in supporting the company's growth as a trusted customs and logistics partner, providing solutions for both low and high-value shipments while helping businesses remain compliant in an increasingly complex regulatory environment.
Guy is a regular attendee and speaker at international eCommerce and logistics events, sharing practical insights on customs processes, cross-border trade, returns management, and the evolving challenges facing retailers selling internationally.
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AIBusiness DevelopmentFashion
Biography
Rianne is the Global Partnerships Director at WAIR, an agentic AI company that helps fashion and lifestyle retailers and brands make more profit with their existing stock. WAIR's deep-learning "SuperAgents" bring greater efficiency and effectiveness to retail businesses: they predict customer demand with highly accurate forecasts, and its agent Wallie acts on them automatically, optimizing allocation, replenishment, and redistribution. WAIR works with brands such as DK Company and Steve Madden, as well as local retailers like Shoeby and Daka.
A global company headquartered in the Netherlands, WAIR runs joint ventures across the Nordics, ANZ, SUE and the DACH region. In her role, Rianne builds an ecosystem of strategic partners so that, together, they can revolutionize the fashion and lifestyle industry. Having done business all over the globe, she works at the intersection of retail and technology.
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EuropeITLocalizationMarket placesMarketingRetailing D2C
Biography
Daniele is an Italian entrepreneur, ecommerce expert, and educator with over two decades of experience in the digital business landscape. He is the founder of Aproweb, a specialized e-commerce agency focused on helping companies build, optimize, and scale their online sales channels, and of Akkountweb, a marketplace agency dedicated to helping brands grow on platforms such as Amazon and other international marketplaces.
Over the years, he has established himself as an authoritative voice in the e-commerce sector, also as the author of multiple books on the subject, including E-commerce vincente, where he shares strategies, case studies, and practical insights for businesses aiming to succeed online. His expertise extends to internationalization, where he collaborates as a consultant and trainer with organizations such as ICE – Italian Trade Agency and Promos Italia, supporting companies in expanding into foreign markets.
Daniele is also recognized as an Amazon Ads Educator, providing advanced training on advertising strategies within the Amazon ecosystem. His commitment to education is reflected in his academic roles as an adjunct professor at LUM University and Bonasforza University, where he teaches topics related to e-commerce and digital business.
His teaching activity extends internationally, with lectures and training sessions delivered at Tirana Business University and in collaboration with the Estonian Chamber of Commerce and Industry, contributing to the development of digital skills across different markets. He is also co-founder and president of Assecomm, the first e-commerce association in Albania, aimed at fostering the growth of the digital economy in the region.
In addition to his business and academic activities, Daniele is the founder of Vienna da Vivere, a digital project dedicated to promoting and exploring the city of Vienna, combining his entrepreneurial mindset with a passion for content creation and international culture.
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Business DevelopmentFulfillmentLast mileLogisticsRetailing D2CSupply chain
Biography
Matt is Director of Sales at fulfilmentcrowd, where he leads the company’s international new business acquisition strategy. He works closely with brands to support their global growth, helping them navigate cross-border fulfilment and build scalable logistics operations.
With over 23 years’ experience in logistics, supply chain and warehousing, Matt has a strong track record of supporting high-growth businesses across the UK, Europe, the USA and Australia. Since joining fulfilmentcrowd in 2022, he has played a key role in expanding the company’s commercial reach and helping brands unlock new markets.
Matt specialises in cross-border eCommerce and works with brands across sectors including apparel, cosmetics, supplements, homewares and technology, helping them overcome the operational challenges of international expansion.
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FulfillmentLast mileLogisticsRetailing D2CSupply chain
Biography
Paul is Managing Director at fulfilmentcrowd, where he leads the company’s growth board and oversees the delivery of key initiatives across the business. With over 20 years’ experience in logistics, supply chain, retail and eCommerce fulfilment, he focuses on helping brands scale internationally through smarter, more connected operations.
Before joining fulfilmentcrowd, Paul was Operations Director at Wincanton, leading transport and warehouse activity for a major multi-channel retailer with over 700 stores and a complex eCommerce network. He has held senior roles at ASDA, DHL Supply Chain and the Caudwell Group, building and optimising large-scale logistics networks across the UK and internationally.
Paul specialises in cross-border fulfilment, network design and operational efficiency, supporting global brands as they expand into new markets and manage the challenges that come with it.
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Customs & DutiesEuropeIntegrated logisticsLast mileLogisticsUSA
Biography
Vlad is the Head of Sales & Marketing at GlobeCross GmbH, a global partner specialized in cross-border eCommerce logistics with deep customs expertise. He focuses on helping brands optimize their international shipping, tracking, and customer delivery experience. Vlad actively represents GlobeCross at industry events, sharing insights on logistics, real-time communication, and improving delivery service quality. With experience in building business partnerships, he contributes to the growth and international expansion of e-commerce businesses through innovative delivery solutions.
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Customs & DutiesEuropeFulfillmentLast mileLogisticsSupply chain
Biography
Vanessa is a Senior Partner Manager at exporto GmbH, where she develops and manages strategic partnerships to support cross-border ecommerce growth across Europe. She specializes in connecting online retailers with efficient international shipping and customs solutions. With prior experience at Amazon Deutschland Services, she brings strong expertise in partner management, sales, and key account development. Vanessa is dedicated to helping businesses expand globally while navigating the complexities of international trade.
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Customs & DutiesLogisticsSupply chainTaxation
Biography
Paul is a Product Management professional at AEB, where he helps develop and refine software solutions that support customs automation and global trade compliance for cross‑border ecommerce. With a focus on simplifying complex international trade processes, he works closely with clients and partners to ensure practical, scalable solutions. Paul brings expertise in customs regulations, supply chain workflows, and e-commerce-driven trade challenges to his role. His work supports businesses in navigating the evolving landscape of global commerce and regulatory compliance.
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Business DevelopmentEuropeLast mileLogisticsRetailing D2C
Biography
Jona is Director of Business Development & Implementation at UBsend, where he focuses on scaling international e-commerce logistics solutions. He combines a background in political science with extensive experience in the fashion and e-commerce sectors, giving him a strong commercial and operational perspective.
At UBsend, he plays a key role in developing carrier-agnostic delivery strategies and leading complex client implementations across multiple markets. He is known for his pragmatic, customer-focused approach and his ability to align technology, operations, and commercial teams in fast-growing environments.
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Eastern EuropeEuropeLocalizationLogisticsMarket placesRetailing D2CReturnsSouthern Europe
Biography
Olga serves as Business Developer for Poland & Spain at Salesupply, a global partner specialising in cross‑border e‑commerce logistics, fulfilment, and customer service. In this capacity, she focuses on helping Spanish online brands scale into international markets with tailored solutions around logistics, localisation, and customer experience.
She has over a decade of experience in cross‑border e‑commerce, with deep knowledge of Spanish market dynamics and the challenges companies face when expanding internationally. Prior to her current role, she worked in the fashion affiliate space (notably with Stileo.es), giving her insights into online marketing and traffic generation strategies for retail brands.
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Customs & DutiesEuropeMarket placesTaxationVAT declaration
Biography
Peter developed his e-commerce expertise as the founder of an international e-commerce brand and a marketplace consulting business. This hands-on experience with the operational complexity of online selling laid the foundation for Staxxer.
As COO and co-founder of Staxxer, Peter helps internationally growing businesses simplify and manage their administrative operations. Through a strong e-commerce focus, Staxxer turns complex processes such as European VAT, EPR compliance, and e-commerce bookkeeping across platforms like Amazon, Bol, and Shopify into one clear and efficient flow.
By combining specialized software with expert support, Peter and his team help e-commerce businesses make cross-border administration far less complex and much easier to scale.
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EuropeFulfillmentLast mileLogisticsReturns
Biography
Amber is Head of Cross‑Border Operations at Spring Global Delivery Solutions,
an international delivery company specialising in cross‑border e‑commerce. After completing her
Master of Science at the University of Amsterdam, she joined PostNL as a Management Trainee
and quickly moved into operational leadership in the mail domain, guiding teams through rising
pandemic‑driven mail volumes. She joined Spring GDS in 2022 as a Project Manager,
leading initiatives such as the implementation of a reusable pallet box solution
and supporting the opening of larger operational sites across Europe.
Known for her problem‑solving mindset and her ability to connect people across teams and countries,
She was appointed Head of Cross‑Border Operations in 2024, driving Europe‑wide operational
implementations and optimisations.
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EuropeMarketingPaymentsReturns
Biography
Cinzia is Partner Manager at MultiSafepay and Cofounder of the Digital Ladies community. After over 10 years of experience in cross-border operations for Cosmetics and Fashion brands, she gave a digital twist to her career, focusing on e-commerce and the digital industry.
Passionate about communication and delivering the best customer experience, she started her digital transformation by joining the Digital 1to1 team and launching a communications agency specializing in Digital Solutions. This transformation gave her the chance to lead the Marketing strategy at Naiz Fit (size recommendation tool) and now, build long-lasting partnerships at MultiSafepay (European Payment Solution for On and Offline operations).
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Business DevelopmentEuropeFulfillmentLast mileLogisticsSupply chain
Biography
Annie is the Head of Sales and Marketing at PostNord International, overseeing major account development and commercial strategy across global markets. She has extensive experience in key account management and international logistics, having held senior commercial roles within PostNord. Berg is actively involved in industry events and partnerships, representing PostNord’s international operations. She combines strategic insight with strong client engagement to drive growth in cross-border e-commerce and logistics solutions.
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EuropeITLast mileLogisticsWebdevelopment
Biography
Senna is Head of IT at Spring Global Delivery Solutions, an international delivery company specialising in cross-border e-commerce.
She operates at the intersection of technology, strategy, and product development, translating complex business challenges into clear, scalable, high-value digital solutions. By bringing teams together, Senna continuously strengthens the organisation’s digital capabilities, shapes technology that drives operational excellence, and supports international growth. Driven, curious, and committed to making a meaningful impact, Senna focuses on building solutions that are not only technically robust but genuinely valuable for users, customers, and the business.
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EuropeFulfillmentLast mileLogisticsReturnsSupply chain
Biography
Thijs is Managing Director of Spring GDS Europe, an international delivery company specialising in cross-border e-commerce.
Thijs started his professional career as Operations Manager for TNT Post (a former part of PostNL). He subsequently held various roles across international departments of PostNL (Cross Border Solutions), where he led the transformation program into cross-border e-commerce services. In 2018, Thijs took over the European leadership as Managing Director of Spring Europe, achieving a growth of over 400%. An expert in change management across logistics, operations and cross-border e-commerce, Thijs regularly collaborates as a lecturer at the universities of Groningen (NL), Leuven (BE) and South Carolina (US).
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AIEuropeLast mileLogisticsOOH delivery
Biography
Johan is Director Digital and Last‑Mile Transformation at GLS Group, with extensive international experience in digital innovation and out‑of‑home (OOH) delivery networks. In his role, he drives the expansion and development of GLS’ OOH & Digital ecosystem - shaping scalable locker and PUDO networks and advancing the digital & AI ecosystem that respond to changing consumer delivery preferences across markets. With strong expertise in digital transformation and last‑mile strategy, Johan leads initiatives that strengthen convenience, accessibility and quality across the GLS OOH portfolio, supporting long‑term growth and positioning GLS as a leading 2C parcel operator in Europe.
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Latin AmericaLocalizationTaxation
Biography
Kathia is a Panamanian lawyer and the founder and CEO of Legal Solutions Panamá, a boutique legal firm based in Panama City that provides digital-first legal services to help international clients establish companies, open bank accounts, and obtain residence permits in Panama. She created the firm to simplify access to Panamanian legal and corporate services for people around the world, using technology and streamlined processes to make traditionally complex procedures more efficient and transparent. In addition to her leadership role, she has shared her expertise publicly, including speaking on legal marketing and innovation in the profession. Under her guidance, Legal Solutions Panamá has positioned itself as a modern legal partner for entrepreneurs, investors, and residents seeking support in Panama.
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EuropeFulfillmentLast mileLogisticsReturnsSupply chain
Biography
Konstantinos is Global Head of Expansion Businesses at GLS Group, with more than 25 years of international experience in logistics, trade, and supply chain solutions. He supports GLS customers by helping them solve complex logistics challenges, particularly in fast‑growing, cross‑border, and e‑commerce environments, with a strong focus on fulfilment as a key enabler of scalable growth. With deep expertise in understanding customer needs, building strategic partnerships, and leveraging technology, Kostas works closely with brands, retailers, and web shops to design fulfilment and logistics solutions that simplify global trade, improve operational efficiency, and enable sustainable growth across markets.
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EuropeFulfillmentLast mileLogisticsSupply chain
Biography
Thomas is a Swedish logistics executive and the Head of PostNord International, responsible for expanding the company’s cross-border e‑commerce operations into the Nordic region. He previously served for over 12 years as CEO of Asendia Nordics and Benelux, gaining extensive experience in international parcel and e‑commerce logistics. Born in 1968, he holds a degree in Marketing Management from IHM Business School in Stockholm. Sjölin combines commercial leadership and strategic expertise to simplify and grow global e‑commerce flows into the Nordics.
Check out the Spotlight on Article with Thomas!
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Business DevelopmentEuropeFulfillmentLast mileLogisticsReturns
Biography
Eva is a Swiss business professional and researcher, serving as Head of Business Development and Customer Success at MS Direct AG. She holds a doctorate from the University of St. Gallen, where she is also affiliated with the Institut für Marketing & Customer Insight. Her expertise spans business development, customer experience, and marketing research, with a focus on understanding vendor and proposal attractiveness. She combines academic insight with practical leadership to drive customer-focused strategies in e‑commerce and B2B environments.
Check out Eva´s podcast with CBM about reverse logistics!
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EuropeTaxationVAT declaration
Biography
Ties den Dekker is the CEO and co-founder of Staxxer, a fast-growing financial platform that automates VAT & EPR compliance, e-commerce bookkeeping, and financial operations for online sellers across Europe. He helps e-commerce businesses scale internationally by removing administrative complexity through automation and intelligent financial infrastructure.
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Business DevelopmentEastern EuropeLast mileLogisticsOOH delivery
Biography
Lukasz is Key Account Manager for the DACH region, as well as the Baltics and Nordics at Packeta Group. He supports online retailers shipping from these markets into Central and Eastern Europe, helping them expand efficiently across the CEE region. He brings nearly eight years of experience in sales, including close to two years at Packeta, where he focuses on developing and managing strategic key accounts across multiple European corridors.
Lukasz is responsible for building and nurturing long-term client relationships, aligning commercial objectives with efficient cross-border and last-mile delivery solutions. With a strong customer-focused approach and a deep understanding of market-specific requirements across DACH, the Baltics, and the Nordics, he helps retailers scale sustainably and operate reliably throughout CEE markets.
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AICustomer SupportEuropeRetailing D2CSaaSUSA
Biography
Hans is Global Managing Director at Salesupply, where he leads the company’s international customer service strategy and global expansion. With over 15 years of experience in cross-border ecommerce, he has helped scale multilingual support operations across Europe, North America, and Asia. Hans specializes in aligning customer experience with international growth ambitions for online brands. He is also an active voice in the e-commerce industry, sharing insights on customer care, localization, and AI-driven service innovation.
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Eastern EuropeLast mileLogisticsNorthern EuropeReturnsSupply chain
Biography
Tomasz is Sales Director for DACH, Baltics & Scandinavia at Packeta Group, driving cross-border e-commerce growth with a strong focus on shipments from DACH and Northern Europe into Central and Eastern Europe. With over 15 years of experience in sales, he brings a broad commercial background as an entrepreneur, project manager, key account manager, and business development manager.
In his current role, he leads business development across DACH and Northern Europe, manages sales teams, and oversees strategic client relationships. Tomasz specializes in structuring scalable cross-border delivery solutions that enable online retailers to expand efficiently into CEE markets.
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Last mileLogisticsSaaS
Biography
Ramin is Head of claim.me | SaaS for parcel claiming
With 4+ years of logistics experience, and bringing value to customers through technology. Ramin leads Seven Senders' parcel claiming solution, helping e-commerce teams streamline claims processes and turn operational challenges into scalable efficiency.
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EuropeLive e-commerceMarketingRetailing D2CSaaS
Biography
Suzanne is the founder and owner of Your Shopping Stream (YSS), a European live commerce agency that helps brands, retailers, and influencers create interactive live shopping experiences to engage audiences and drive sales. She has a long background in digital media and marketing, having worked in senior digital roles and consulting before building YSS. Under her leadership, YSS has partnered with technology and production companies to innovate in the emerging live commerce space. Pronk is recognized for her thought leadership on the future of live commerce and how real-time, interactive shopping formats are reshaping e-commerce engagement.
Read the full story:
Spotlight On: Suzanne Pronk 'The Future of Live Commerce'
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FulfillmentLast mileLogisticsReturnsSupply chain
Biography
Paweł is the founder of Global24 and Shopreturns, logistics platforms supporting cross-border e-commerce across Europe and the UK. He focuses on structuring international shipping and returns for online sellers operating between European markets, with a specialization in post-Brexit logistics and returns between the EU and the UK. He supports merchants selling both via their own e-commerce stores and international marketplaces, where cross-border logistics, customs, and returns create operational complexity. Paweł has worked with hundreds of cross-border sellers, helping them reduce complexity, costs, and risk in international expansion.
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Automated Audit & ReconciliationEuropeLast mileLogisticsSaaSSupply chain
Biography
Marie is the co-founder and CEO of Senvo, a logistics technology company dedicated to recovering value through automated spend visibility and reconciliation. She works with high-volume shippers to bridge the gap between carrier performance and financial reality, helping teams move beyond manual spot-checks toward 100% billing accuracy.
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LocalizationMarket placesMarketingRetailing D2CTaxationUAE
Biography
Lina is a digital commerce expert and the Founder & Managing Director of Emerce Consulting, a Dubai-based consultancy focused on e-commerce and digital transformation. With nearly two decades of experience, she advises retailers and brands on building and scaling successful online and omnichannel businesses, particularly across the Middle East. Prior to founding Emerce, she worked at Deloitte in London and the UAE, gaining a strong foundation in strategy and transformation. Lina is also a recognised industry speaker, entrepreneur, and co-founder of several digital commerce initiatives and education platforms.
Listen to the podcast with Lina
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EuropeLast mileLogisticsSaaSSupply chain
Biography
Oscar is Head of Sales Benelux at Seven Senders, where he helps e-commerce brands scale their cross-border parcel delivery across Europe. With over 25 years of experience in logistics and commercial leadership, he brings deep expertise in international shipping and carrier networks. Oscar focuses on building strong partnerships and enabling retailers to optimize delivery performance in the Benelux and beyond. He is also an active industry networker and a regular presence at leading e-commerce and logistics events.
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Customs & DutiesLast mileLatin AmericaLocalizationLogisticsMarket placesPaymentsReturnsSupply chain
Biography
Rafael is the Founder and CEO of e-CROSS, a SaaS platform enabling brands to scale cross-border e-commerce, with a strong focus on Latin America. He has extensive international experience across Europe, the US, and LATAM, combining deep knowledge of logistics, payments, compliance, and market entry strategy. Rafa previously held leadership roles in global logistics, venture capital, and large-scale digital marketplaces, giving him a unique end-to-end view of global commerce. He is also a frequent speaker and industry contributor on cross-border growth, D2C expansion, and emerging markets.
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AICustomer SupportEuropeSaaS
Biography
Marc is a strategic leader with over 15 years of experience in the digital sector. As the CEO of Oct8ne, he has pioneered the concept of "visual sales" in customer service, helping businesses maximize conversion rates. With a strong background in project consultancy and marketing management, Marc is recognized for his result-oriented business vision and his ability to drive technological innovation in the international retail landscape.
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Business DevelopmentChinaCustoms & DutiesEuropeLast mileLogisticsReturnsSaaSSupply chainUSA
Biography
Tracy is a business development professional specializing in cross-border eCommerce, global trade and customs automation. She works on the Business Development team at AEB, a provider of digital supply-chain, customs and cross-border eCommerce solutions, helping international sellers and logistics teams scale by automating and streamlining customs, compliance and data processes.
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FulfillmentLast mileLogisticsSaaSSupply chain
Biography
With over 30 years of experience, selling everything from vacuum cleaners to global SAAS solutions. Having lived and worked both in the UK and the US, my core competencies are networking, enterprise sales, team leadership & development. I enjoy being involved in complicated, multi-layered opportunities, networking and relationship development. Technology sales is a passion of mine, so I have certainly found my home at Hurricane.
Always at my best when customer-facing. I take real pride in building and developing dynamic, high-achieving teams.
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Customs & DutiesLast mileLogisticsRetailing B2BRetailing D2CReturnsSaaSSupply chain
Biography
With over 25 years of experience in global logistics and trade, my core competencies are identifying customer challenges and needs, developing and closing enterprise contracts, building strategic partnerships, and leveraging the latest technology solutions to improve global trade and supply chains.
I am passionate about helping brands, retailers, web shops, manufacturers and all other sellers to grow their global business and overcome the obstacles and challenges in cross-border trade. Extensive knowledge of technology, European law, customs, excise and tax legislations, connected to a strong network of C-suite level executives in various industries all around the world. See here our interview with Jordie: https://cross-border-magazine.com/spotlight-on-jordie-geuyen-hurricane-commerce/
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FulfillmentLast mileLogisticsReturnsSupply chain
Biography
I’m a Global Business Development Manager at DSV, focused on e-commerce and omnichannel logistics solutions. My experience spans driving growth and optimizing supply chains for leading brands, with a strong background in sales strategy and contract logistics. I’m passionate about helping businesses scale through innovative fulfilment solutions that meet the demands of today’s fast-moving market.
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FulfillmentLast mileLogisticsReturnsSupply chain
Biography
Throughout my career, I’ve worked in business development within the outsourced e-commerce arena for companies like TelePerformance, ModusLink, and Flex. Since 2021, I have been on board with DSV Contract Logistics, where I help achieve our ambitious goals when it comes to e-commerce supply chains.
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Market places
Biography
Dex has extensive, hands-on experience in marketplaces, working closely with brands and retailers across Europe on international expansion via platforms such as Amazon, Bol, Zalando, and other regional marketplaces. His expertise spans marketplace strategy, operational scaling, and the commercial realities of cross-border growth.
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Customs & DutiesFulfillmentLast mileLogisticsReturnsSupply chain
Biography
I specialize in building long-term partnerships in cross-border e-commerce logistics, helping companies expand internationally with confidence through a strong global network of logistics and industry partners. I advise logistics providers, tech companies, and brands on cross-border strategy, partner selection, supply chain optimization, and navigating international trade and customs. In addition to my advisory work, I am an award-winning customs and trade specialist, public speaker, and Amazon best-selling co-author, supporting forward-thinking companies in scaling sustainable global operations.
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ChinaCustoms & DutiesFulfillmentLast mileLocalizationLogisticsSupply chain
Biography
Simon has played a key role in building 7, 8, and 9-figure companies in sectors like sourcing, logistics, customs clearance, and supply chain management for global brands. Having spent a decade in China, Simon has become a recognized thought leader in the Cross-border E-commerce space. In recent years, Simon has focused on helping Western e-commerce brands source from China and optimize their supply chain with direct B2C shipping from Chinese warehouses.
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EuropeFulfillmentLast mileLogisticsReturnsSaaSUSA
Biography
Timon is the Head of Fulfillment at Salesupply, with over seven years of experience in logistics and fulfillment. He has helped major brands scale internationally and sell successfully across global markets. Passionate about logistics and international growth, Timon is also a keynote speaker at logistics events worldwide, where he shares insights on fulfillment and global expansion.
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Customer SupportEuropeFulfillmentLast mileLogisticsPaymentsReturnsUSA
Biography
Jeroen is founder of Cross-Border Magazine, with over 20 years of experience in cross-border e-commerce. He is passionate about supporting online sellers and brands in scaling internationally and selling successfully across global markets.
Jeroen is a keynote speaker at cross-border events and founded the well-known Cross-Border Magazine in 2016. His extensive international network is of great added value to both solution providers and retailers.
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AIChinaEuropeLocalizationLogisticsMarketingSaaSWebdevelopment
Biography
Marius is a Spanish e-commerce entrepreneur and the founder and CEO of Trilogi, one of Spain’s pioneering e-commerce agencies, established in 1999. With over two decades of experience, he has led international and cross-border e-commerce projects across Europe and Asia, living and working in China for nearly a decade. He also founded LogiCommerce, an enterprise SaaS e-commerce platform focused on complex, multi-market and composable commerce setups. Rossell is known for bridging European brands with global and Asian e-commerce ecosystems through strategy, technology, and localization.
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